Over the previous year, Adidas’ market share in Pakistan has risen sharply, by 6%. Details reveal that Pakistan has surpassed Turkey and China to claim the third-largest market share in the globe for Adidas accessories and gear.
Pakistan currently holds 21% of the market share in this particular category, followed by Turkey with 25% and China with 28%. Pakistan’s market share increased from 15% to 21% over the previous year.
The second-largest sportswear maker in the world is Adidas. They have three areas of expertise: sportswear, footwear, and accessories.
Details indicate that Pakistan’s market share increased as a result of a growth in the export of athletic products, particularly footballs. Football exports increased by 35.70% this year, from $114.5 million to $155.4 million, from the previous year’s $114.5 million.
The FIFA World Cup in Qatar last year, which featured footballs made in Pakistan by Adidas, was the main cause of this. During the past few years, Pakistan has been a major supplier of footballs for the major events.
The market share of Adidas’ apparel and accessory categories is broken down as follows:
| Region | Percentage |
| China | 28% |
| Turkey | 25% |
| Pakistan | 21% |
| Other | 26% |
