Key Points:
- As part of a complete update, Twitter owner Elon Musk officially changed the iconic bird logo to a “X” on Monday.
- Musk said in a statement on Sunday that the firm would soon “bid adieu to the twitter brand and, gradually, all the birds.” Musk paid $44 billion to acquire the platform late last year.
- Monday saw the domain X.com change to point users to Twitter’s home page, however Twitter.com is still operational.
Elon Musk, the owner of Twitter, transformed the company’s recognizable bird emblem into a “X” on Monday as part of a comprehensive revamp that he announced on the social media platform over the weekend.
In a message published on Sunday, Elon Musk, who paid $44 billion for the platform late last year, said the business would soon “bid adieu to the twitter brand and, gradually, all the birds.” Though Twitter.com is still operational, as of Monday, the domain X.com points users to the Twitter home page. For many users, branding in the mobile app has not updated yet.
The switch from Twitter to X is a reflection of Musk’s goal to make the platform into what he has dubbed a “everything app.” In a statement published on Sunday, Twitter CEO Linda Yaccarino stated that X will be “centered in audio, video, messaging, payments/banking.” She continued by saying that artificial intelligence would also power the platform.
According to court documents, the corporation started moving toward X in April when Twitter Inc. became X Corp.
The company’s executive chairman and chief technology officer, Elon Musk, announced on Monday that tweets will now be referred to as “x’s,” but when asked what retweets will be termed, he added that the “concept should be rethought.”
On Monday, he posted a picture of the X logo that was projected onto the business’s offices.
The Tesla CEO said in a tweet on Sunday that he likes the letter “x,” but his past business endeavors indicate that this is nothing new. Musk recently unveiled a new artificial intelligence startup called xAI with the ambitious ambition to “understand the true nature of the universe.” SpaceX, Musk’s rocket company, also has an X as its logo.
Before it merged with Confinity and changed its name to PayPal in 2001, Musk also launched X.com. In 2017, he bought the domain again through PayPal.
